InProduction Interviews Hampton Classic Executive Director Shanette Barth Cohen

Christine Merser from InProduction interviews Shanette Barth Cohen, Executive Director of the Hampton Classic, around event sponsorships, maintaining long-term sponsors, how COVID has changed the sponsorship world (or not), and social media engagement. A great look at a successful event (between 40,000 and 50,000 gather annually for one week to attend one of the country's premier equestrian events.)